6 Comments
Apr 5Liked by John Morrissey

Seems like there are rumblings in suburban NOLA (Jefferson Parish) about renovating the Shrine on Airline, a former MiLB park. While they haven't officially hitched USL NOLA to that wagon, the Parish government seems to think it's a strong enough possibility to use it as justification to splash cash. These discussions were all back in November, nothing since.

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There should be emphasis that owning or having priority, or better yet, exclusive access to a soccer specific stadium (SSS) --and fast!-- is absolutely necessary for any of these or future USL Championship expansions. It is NOT enough to have a team that is allowed to play in a local college's stadium. This is for at least three main reasons: (i) SSS allows multiple revenue streams beyond selling tickets. These extra streams include "naming rights/ sponsorships", advertising on side-lines & throughout the stadium, renting out for Lax or field hockey or concerts or for numerous other club events/playoffs. (ii) The SSS also cements public-private partnerships & rallys community & political support. (iii) Last, but not least, the established SSS is a fortress against future MLS incursions. Indy 11 is a prime example of not building their SSS fast enough, so that it left an opening that MLS is now trying to breach!

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I feel like USL is trying to replicate what they did in Charlotte with the Expansion into Metro Atlanta. The problem with this though is that Atlanta United exists. People in Roswell even if they have a local Championship club are more likely to pick MLS.

Also, I really hope New Orleans is able to find an alternative for their stadium site as the entertainment district their building over there is basically out of the question at this point. Same with Jacksonville.

Fingers Crossed these projects get to the finish line🤞🏿🤞🏿

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Mar 29·edited Mar 29

Just a note about USL Arkansas: while Warren and Chris are currently the "owners", they won't be the majority owners by 2026. They're currently looking for the majority owner(s), and we have lots of people rich enough to own this team in NWA so hopefully they can achieve their goal of having local ownership. I think Chris will be a minority owner and/or board member once the team begins play, not sure what Warren's role will be.

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Appreciate it. Interesting how that’s the working model - you get some charismatic people on the ground and bring in the heavy financial hitters in the second wave.

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Hey! Where can we get more info about who Warren & Chris are, and their respective journeys?

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